A New E-Commerce Platform: Pinterest

by Aug 7, 2013Website Design

A New E-Commerce Platform: Pinterest

When Pinterest first launched, Pinners utilized the social media platform as a visual wish list, idea board, and photo sharing platform. Over the past five months, Pinterest has witnessed an impressive 42.7 percent increase in its user base. Of their 70+ million users, a new kind of pinner has joined the pinning community: e-commerce companies.

Pinterest offers many Internet marketing upsides that many companies can capitalize on. It offers more linkage and can even increase sales. Windy City Web Designs outlines exactly how Pinterst’s platform provides a boost to e-commerce websites specifically.

  1. Use Pinterest as part of your outreach campaign. Make your business a key component of your industry’s community. Follow boards to get the latest information from other pinners. Interact with industry leaders to foster collaboration and gain recognition.
  2. Pin things from websites, not user-uploaded content. Pinning other’s websites can point that pinner’s followers to your board if they happen to pin the same thing. This can connect your business with industry resources. You might even stumble upon a potential place to build links or find the opportunity to guest blog, reaching a broader audience and more customers.
  3. Utilize Rich Pins that provide users with extensive product information: availability, related products, price, and even price drop e-mail alerts. Pinterest has rolled out a analytics package, too, that shows pinners’ interactions with all e-commerce company’s pinned products. This feature has increased utility of pinners’ wish-lists; it’s a visual shopping cart where they can pin, ponder purchases, and pay.

Contact Windy City Web Designs to utilize Pinterest with your business’s e-commerce website.

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