5 Ways to Increase Online Sales
5 Ways to Increase Online Sales
Did you know that digital sales are forecasted to reach $361.9 billion by 2016? Businesses realize that they can increase their revenue immensely by opening an e-commerce shopping cart. Online shoppers can miss out on your business’s in-store experience, and customer satisfaction may be hard to achieve online, so Windy City Web Designs has complied a list to help you increase your online sales.
1. Make Your Customers Feel Safe: Your business should assure the customer that your server is secure. Ask before adding them to newsletter lists, promise not to sell their e-mail address, and most importantly keep their information confidential.
2. Create a Business History: Proving your business’s credibility and sharing its history gives the customer a sense of safety and comfort. Add an About Us section, or Mission Statement, or Employee Profiles to give your website a personal feeling. Let your customers have some input with product ratings and a review section.
3. Interest Your Customers: If there isn’t an incentive for customers to check out your site, they won’t. Ads should include an attractive headline, guarantees, and coupon codes. Getting them onto your website is the first step to a sale, so interesting incentives are an essential.
4. Provide a Variety of Payment Options: Online sales should be just as flexible as in-store sales. Accept credit cards, e-checks, and other forms of electronic payments. Consider taking orders by phone, e-mail, and fax in addition to online carts to accommodate all customers.
5. Review and Revise Your Strategy: Evaluate the success of your past ads regularly. Without improvements your business can stay stuck at the same revenue rate. Cater to the holidays with different deals and make some products seasonal to excite customers about your most recent coupon.