With the holiday season just around the corner, Ecommerce sales figures hit high as of $46.55 billion in 2013 and those numbers are said to increase this season, by customers shopping online. Here are five ways that can help your business get bigger during this season.

1. Remarketing AdWords

If your wanting to target consumers that previously visit your website, and your running a AdWords pay-per-click campaign you need to add a snippet. It’s a code that your website has and you can create a remarketing list with it. When a customer hits that certain page, they establish a cookie ID that can be saved within the AdWords account.

2. Facebook Ads

Facebook is a great place for advertising your product during the holiday season. Extra traffic flow and it keeps your business active and boost posts. It also target’s those who “like” and “share” your page and it creates more of an audience. Studies show that more people access their Facebook on a mobile device more than search engines before the holiday shopping spree.

3. Posting Infographics

Having infographics is a very effective marketing tool to have for your site. It’s a great way to show and connect with your target audience and deliver a message to them. Holiday season gives you an opportunity to make an amazing theme for your infographic. Create something that is simple and that can rise brand awareness and push more traffic Ecommerce store to you.

4. Using Instagram

Instagram is more popular now a days and has been establishing itself as one of the best and more popular social media networks. Unlike Twitter it hasn’t been doing so good.  All you do it post tweets, nothing to fun about that. Instagram is a place were you can post pictures and set up campaigns for people to follow your company and “share” and “like” your pictures and then that creates a wide range of sales for the holiday. If you tell your fans and customers to post images of themselves with your product you can give away prizes and enter them in a contest. Get creative with it!

5. Shopping Cart

More than 68% of future or current customers leave their  online shopping cart abandoned. To help prevent that from happening, when they try to leave the cart without completing the order, show an offer that can be presented. Present an offer for free shipping if they complete their purchase, or if the order is over a certain amount of money. Once they complete an order from your site, you can present them with a discounted coupon for their next purchase, which allows them to enter in an email. You want to try and get them to keep coming back to your site.

For more information about how to improve your sales on your site for the holiday season, contact Windy City Web Designs. Happy Holidays!